Miami Sun Rays

Overview

The Miami Sun Rays are a fictional professional soccer team inspired by the announcement of the pending arrival of the MLS to the city of Miami.

Services

Brand Identity
Art Direction
Textile Design

Goal

Conceptualize, name and create a team logo and overall look and feel for a South Floridian soccer team.

Process

Inspired by the warm South Florida days spent under the sun and the uniqueness of the city itself, we named the future Miami team the Sunrays as an emblem of the Sunshine State. Miami’s storied past includes vibrant colors and art deco aesthetics, which inspired the general representation we created for the team, while the Atlantic horizon provides the perfect backdrop for the Sunrays’ logo. The jersey’s bright pink color is a fun contrast from the immense and vast green soccer field—not to mention an uncommon and festive hue to spy on the athletic stage.

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