Health Spot

Overview

Health Spot is a family owned and operated supplement and vitamin store chain with several locations serving the Metropolitan Indianapolis area since 1993.

www.healthspot.com

Services

Brand Identity
Rebrand
Package Design
Web Design

Goal

Give the brand a facelift, retaining basic elements while making
the brand as a whole more approachable to a broad market.

Process

Health Spot’s original logo restricted the brand and confined them to a narrow representation. We simplified the logo and broke it out of its rigidity to create a more streamlined and relatable look that would attract both the typical “gym-heads” and the Average Joe. By keeping the color pallette true to brand, we were able to maintain customer recognition and create a more modern overall feel.

HealthSpot Vitamins Card

HealthSpot Vitamins Shirt

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