Crave Smoke & Vape

Process

We were asked to keep some original elements in mind when designing the new brand. We needed to keep the original black theme and the color purple. This is why we wanted to bring in a more vibrant pink to help visually draw the eye and make it more exciting to look at. Their original logo was very dull with the purple and silver. We focused on keeping the name simple. The word Crave in itself is very enticing, somewhat of an addictive word if you will.